What Happens in Digital Advertising Sales

Apr 26

When ad ops finds an error I made in DSM/DFP and asks if I would like it corrected before the campaign is green lit

I’m Like

make it

When I see that a much weaker publisher has secured placements from an account I have been after for months.

I’m Like

cross

When I suggest a a different placement or alternate targeting method

The media planner is like

suggest

When a new campaign launches

I’m Like

begin

When I get an email from a planner that starts out “Happy Friday!” and I see there is an attachment

I’m Like

happy

Apr 25

When whathappensinmediaplanning.tumblr.com responds to this blog

I’m Like

gay

After I see how much traffic they sent

I’m Like

thumbs up

When I see “we’ll get back to you when we find a fit for upcoming campaigns”

I’m Like

get back

When I realize I won’t get commission for months because the agency’s billing policy is net90

I’m Like

net90

When I send out an email and a second later realize I called a planner the wrong name and referenced a brand they don’t work on

I’m Like

panda

When the only thing I have going on at work is filling out Requests for Information

I’m Like

rfi