What Happens in Digital Advertising Sales

Month

April 2012

34 posts

When ad ops finds an error I made in DSM/DFP and asks if I would like it corrected before the campaign is green lit

I’m Like

Apr 26, 2012

When I see that a much weaker publisher has secured placements from an account I have been after for months.

I’m Like

Apr 26, 20122 notes

When I suggest a a different placement or alternate targeting method

The media planner is like

Apr 26, 2012

When a new campaign launches

I’m Like

Apr 26, 2012

When I get an email from a planner that starts out “Happy Friday!” and I see there is an attachment

I’m Like

Apr 26, 20121 note

When whathappensinmediaplanning.tumblr.com responds to this blog

I’m Like

After I see how much traffic they sent

I’m Like

Apr 25, 2012

When I see “we’ll get back to you when we find a fit for upcoming campaigns”

I’m Like

Apr 25, 20121 note

When I realize I won’t get commission for months because the agency’s billing policy is net90

I’m Like

Apr 25, 2012

When I send out an email and a second later realize I called a planner the wrong name and referenced a brand they don’t work on

I’m Like

Apr 25, 20122 notes

When the only thing I have going on at work is filling out Requests for Information

I’m Like

rfi

Apr 25, 2012

When I celebrate a “done deal” but end up without an IO

I’m Like

Apr 25, 2012

When I let planners know that prices are negotiable

I’m Like

Apr 25, 2012

When I try to drop by an agency without an appointment

Security is like

Apr 24, 2012

When I try to get just one person from a team to set up a meeting or a call

All the planners are like

Apr 24, 2012

When I correctly guess the format of a planner’s email address and get a response

I’m Like

Apr 24, 2012

When I see the budget for the RFP I just received

I’m Like

But when I find out how much is earmarked for me

I’m Like

Apr 24, 2012

Whenever I see I giant surge in traffic to the site and our uniques increase

I’m Like

Apr 24, 2012

When I try to pitch an idea to an agency I have pitched before

The media planners are like

Apr 24, 2012

When I give the agency a demonstration of our new beta release

I’m like

Apr 20, 2012

When I start revising line-items and key value pairs in DSM & DFP

I’m Like

Apr 20, 2012
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2012
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